This is a screen shot of "Supremes" online shop. Supreme is a huge street wear clothing company that has now been around for over sixteen years. Supreme is my favorite clothing company for many reasons and has never let me down every year as they introduce there new lines. Supreme is well known as being the top street wear clothing company in the industry and has came to be very influential in my design work and in my desire to create a clothing company. There whole website is based off of simplicity similar to the clothes they manufacture. The use of color in this screen shot highlights the Supreme logo and makes it the first thing I acknowledged on the page, known as a color feature channel. This feature led my visual search then towards the assortment of skinny glimpses of the products they are selling. What I found to be very smart was the use of these small glimpses at the clothes because it makes you click on more of the items. When you click on one of the images it will take you to a new page where you can see the product in a larger scale. Basically the small pictures on this beginning page makes the customer view more products because of curiosity which will ultimately lead to more products being sold. The feature hierarchies in this image basically only apply to the red logo at the top which stands out so much because of the sites white background and then the assortment of small skinny pictures of the clothes. I say this because the rest of the page is so simple, even the text they use below the scroll bar. This ultimately was a great decision in design because it allows the viewer to focus on just the clothes. Overall this page uses one of the most or most powerful feature channel of color to attract the viewer to certain aspects of the page such as the clothes and logo in this example, ultimately setting up a visual pathway to the main focus of the page, the clothes.
Screen shot from: http://www.supremenewyork.com/
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