Visual Techniques

- Contrast
- Unity
- Balance
- Flatness
- Simplicity
- Transparency
- Stasis

- Transparency
- Instability
- Variation
- Stasis
- Variation
- Intricacy

                       Both posters show an assortment of similar and different visual techniques. For instance both  posters effectively use transparency as a visual technique. As you can see, in both designs, objects are being placed on top of each other using transparency. Another visual technique seen in both designs is stasis. The activity of the design is expressed through this technique. For example both designs show no real motion giving the viewer a different understanding as opposed to a design which presents movement or energy. On another note both designs are composed of many differences. Unlike the second poster design, balance is well composed in the first example. The "Show and Tell" poster stays away from balance by re-arranging the letters in a large variation of positions, providing an absence of balance. The first poster does the opposite by positioning the letters in the center and on top of each other. Another difference between the two posters is variation. The first design lacks variation while the second poster expresses a large amount of variation with changes in font, color, and positioning. This variation also highlights the greater amount of intricacy in the second poster. Last but not least the first poster exemplifies simplicity  on a greater level than the second poster design. By having a very simple order and a small amount of elemental units, it refrains from the characteristics of complexity.

Week 11 Contrast

This illustration is a great example of contrast. It successfully uses contrast in color and line to highlight the coke bottle and the top half of the man. Using color to create this high contrast, the coke bottle and the top half of the man really stand out. This contrast communicates to the viewer. It takes away confusion and causes the viewer to focus on the coke bottle or the aspects that are colored in. The context also makes the colors of the bottle and top of the man stand out. A lighter background color could of been used to enhance this effect but it then would of enhanced the lines of the portion not colored in a little too much, taking away from the focus of the man and his coke bottle.

This is an excellent example of bad contrast. First of all the contrast is to minimal. The color contrast used makes it hard to read the text. Obviously someone wasn't very cautious when they chose the colors in this design. The color contrast only makes this design unattractive and unsuccessful rather than visually easier to understand or read.  Also the context in this design harms the success of the design making some colors look lighter showing less contrast.

Implied Motion

This image communicates the idea of implied motion in design very well. The motion is not actually shown but suggested through the characteristics of the font design. The type is stretched and folded to illuminate a certain idea through motion. In this case, the squeezing, stretching, and folding of the letters, emphasize the necessity of big spaces for big ideas. Also certain characteristics in this poster such as variation in scale and tone suggest movement. Besides the type, the grey box in the background also helps emphasize the motion. The letters look like they are being squeezed out of the grey box, again emphasizing the point that, "big ideas need big spaces".

This image incorporates a lot of implied motion. The colored lines and other objects such as the elephant, bicycle, and deer emphasize motion. For example the elephant looks like it is moving because of its stance. It is a perfect example of expectation in implied motion. Based on prior experience in the world, we can interpret how an elephant looks when it is moving. The deer also shows movement with the help of the streamline of colors and its stance which makes it look like it is walking. Another element that shows implied motion is the direction of the stars and line. They imply a shooting movement because there direction going upwards.