Visual Techniques

- Contrast
- Unity
- Balance
- Flatness
- Simplicity
- Transparency
- Stasis

- Transparency
- Instability
- Variation
- Stasis
- Variation
- Intricacy

                       Both posters show an assortment of similar and different visual techniques. For instance both  posters effectively use transparency as a visual technique. As you can see, in both designs, objects are being placed on top of each other using transparency. Another visual technique seen in both designs is stasis. The activity of the design is expressed through this technique. For example both designs show no real motion giving the viewer a different understanding as opposed to a design which presents movement or energy. On another note both designs are composed of many differences. Unlike the second poster design, balance is well composed in the first example. The "Show and Tell" poster stays away from balance by re-arranging the letters in a large variation of positions, providing an absence of balance. The first poster does the opposite by positioning the letters in the center and on top of each other. Another difference between the two posters is variation. The first design lacks variation while the second poster expresses a large amount of variation with changes in font, color, and positioning. This variation also highlights the greater amount of intricacy in the second poster. Last but not least the first poster exemplifies simplicity  on a greater level than the second poster design. By having a very simple order and a small amount of elemental units, it refrains from the characteristics of complexity.