Monday, November 1, 2010

Implied Motion

This image communicates the idea of implied motion in design very well. The motion is not actually shown but suggested through the characteristics of the font design. The type is stretched and folded to illuminate a certain idea through motion. In this case, the squeezing, stretching, and folding of the letters, emphasize the necessity of big spaces for big ideas. Also certain characteristics in this poster such as variation in scale and tone suggest movement. Besides the type, the grey box in the background also helps emphasize the motion. The letters look like they are being squeezed out of the grey box, again emphasizing the point that, "big ideas need big spaces".
This image incorporates a lot of implied motion. The colored lines and other objects such as the elephant, bicycle, and deer emphasize motion. For example the elephant looks like it is moving because of its stance. It is a perfect example of expectation in implied motion. Based on prior experience in the world, we can interpret how an elephant looks when it is moving. The deer also shows movement with the help of the streamline of colors and its stance which makes it look like it is walking. Another element that shows implied motion is the direction of the stars and line. They imply a shooting movement because there direction going upwards.

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