Design Success and Failure in Relation to Syntactical Guidelines

           I chose this poster because of my interest in graphic and clothing design. I absolutely love this particular example of graphic design because of its simplicity, use of different fonts, shapes, and the balance the poster portrays. Its horizontal balance is emphasized well with the use of lines and shapes. For example the words in the center, "with the", are beside three circles on either side for balance. Also on each side both center circles are filled in. I also like how the poster stresses the word "chaos" by making the letters a lot bolder and even a little larger. The font is constructed in a vertical manner like that of the idea of the personal vertical and the human relation. I say this because of the top to bottom visual reading that occurs when looking at the poster.

          I chose this piece because of my interest in clothing design. This is a fall 2010 lookbook cover for a street wear clothing company named 10.Deep. I enjoy its simplicity but I wasn't to happy with the picture that they chose for the background. First of all the image of an upside down stairwell throws off the balance the lettering/description gave. It fails to essentially provide a horizontal or vertical construction. Second of all the image they chose also takes attention away from the real focus of the cover which is to describe what the book is. Upon first glance I focused on the upside down stairwell by actually turning my head sideways and not on the actual lettering or description of the book. Lastly, the picture is to random, it fails to put its finger on any target group or consumer. The image holds no importance.