Monday, October 18, 2010

Tone and Color


         In this particular design for the word "speak" there is a lot of tonal information in the crowd of people. The picture contains a lot of absolute black that shows dimension. The tonal range gives depth to objects such as all the top hats.
        The tone in this design works well with color. The black and white tonal range of the picture works to enhance the boldness or emphasis of the word "speak" with the combination of the color red. The use of color highlights the main feature of the design.
        The color, because it is the only bright color in the design, is used to bring attention to the writing. The context effects the relationship of tone and the font color because of the contrast shared between  the colors black, white, and red. Similar to the concept of where an image context's effects tone in relation to type design.
        Color also interacts with the element of shape. The grid of squares centralizes the type and also fuses the picture with the type in a way.

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