The basic element I want to highlight here is scale. Scale here is used to express increase in exports. The size of the arrows correlate with the the percentages. The number 2,126 is the largest number thus having the largest arrow. As described by Dondis, scale is used as a visual measuring tool. The scale helps the viewer distinguish where the largest amount of exports is going in relation to this image. This also highlights the reference of juxtaposition. The large arrow is next to two other arrows, showing contrast.
This poster highlights tone. One reason tone was used here was to give off a sense of horror. Both faces are also drawn using tone to build on lines but mainly to highlight a mood. Tone was also used to communicate depth as the face in grey scale is in front of the portrait of the devil.
In this image I wanted to point out the use of color. The use of color is used to correlate the "return" of a depression that the United States once lived. They make the man holding the sign in black & white to emphasize the depression that occurred in the 1930's. Color is dependent on the context and that is why the designer intelligently made the human figure black & white. The books title, "The Return of Depression Economics and the Crisis of 2008", uses black & white to relate and highlight similarities that a depression in the 1930's has with a new more recent Depression in 2008.
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